In today’s digitized world, online businesses reach out to the rest of the world by leveraging the power of the internet. The prospects for online businesses to succeed becomes even brighter in a world where more and more people tend to search for commodities and services on the web. The importance of online presence is obvious from the fact that about 98 percent people tend to use online means to gain knowledge of the product before physically visiting a store. For instance, when we buy cars of a particular auto company, the first thing that most of us do before the purchase is to search the company’s website and compare the car’s value with other similar product providers. The quality of the online presence is often enough to convince us to pursue or avoid a company. Given this impact of online presence on consumers decisions, it comes as no surprise that we hear of the demise and success of online businesses on a daily basis. In this article, we discuss certain tactics that bifurcate successfully and failed online businesses. Incorporating these tactics will not only draw traffic to your online business but also prove effective in turning them into loyal customers.
The quality of the brand’s logo and business website are important factors to attract customers. For an online business to succeed, it is important that the business website provides all relevant information to the customers without any hassle. Make sure that all the website elements including the business logo, search bar, shopping cart, and other information are positioned at the right places on the website. It will ensure that the site attracts customers attention and make them take an interest in the product or service or even convince them to make a purchase. Therefore, it will be prudent to let a professional design the logo and website of your online business to ensure a user-friendly experience to the visitors. 76 percent of consumers report user-friendliness as the most important characteristic of a website. Ease of use also includes navigation of the website, which if done rightly, will attract customers and prove imperative for the success of an online business.
To succeed in the e-commerce business, it is necessary to adopt the right SEO strategy for your business. A right SEO strategy is the one which ensures that the website is found in search engines for words and phrases relevant to what the site is offering. It is also critical for the search ranking of a website which can drastically change a business’ performance. Right keywords, quality content and a good SEO strategy will ensure your site gain a top position in search engines. Research shows that only 5 percent of people who search for commodities and services online make it past the first search engine result page. This means that websites on the first page receive almost 95 percent of the web traffic; hence, they get more visibility, more potential customers and more revenue generation opportunities. As SEO trends are constantly evolving, being up to date with the new trends will help you achieve top results in search engines and give your business advantage over your competitors.
Customer relationship management is another important factor to consider if you want to take your business forward. It is necessary both for the online and offline businesses to better organize and access customers’ data. A CRM software can prove helpful for this reason as it allows to better address customers’ issues and offers an increased level of automation and organization of data. It empowers businesses to provide better customer services which can significantly improve customer loyalty to a brand. A survey found that 47 percent of companies that uses CRM system claim to have better customer satisfaction after the adoption of the software. Such stats are very encouraging and can effectively improve sales for any business.
Just like individuals develop a reputation, organizations develop one too. The general perception that the public has for business is of supreme importance which needs serious consideration. After the demise of corporations like Enron, businesses of all sorts and sizes need to invest in reputation management. Its importance increases more in the online world as a single defamatory review against your business posted by an unknown across any online forum can deteriorate your brand’s value. It becomes a vital asset as much of your community standing and revenue depends upon it.
For an online business, this is perhaps the most important area where they need to work to earn the trust of their customers. Doing business online means a customer has to share vital data including passwords and credit card information which can have severe consequences if proper security measures are not taken. Due to several hacking and data theft cases coming to surface around the world, customers have become sceptical regarding whom they can trust with their data. Therefore, it is essential for any online business to keep its online business website updated with all the necessary security features so that customers can easily confide in them with their data.
Many businesses, online and offline alike, fail because of lack of flexibility. A lot of startups become extinct because they do not adapt to the changing market trends and stick to the old mindset which once kept their company afloat. Businesses shall have the flexibility to change when customers feedback dictate to do so. However, As Eleanor Roosevelt puts it, “be flexible, but stick to your principles”; this does not necessarily mean that you compromise your principles. Changes that promise to deliver a better product/service and better customer experience shall be adapted with a welcoming heart.
The Bottom Line:
With so many people now connected to the internet, it has become a necessity for businesses of all sorts to have a presence on the web. However, a mere presence on the internet (site, blog, etc.) does not guarantee the success of the business. It is by incorporating the aforementioned tactics, in addition to the plethora of business wisdom from experts, that we can make our business dreams a successful reality.